Team Spirit popularity after winning The International 10
Ruslan Guryashin, head of Team Spirit's mass media department, and brand director Konstantin Machaidze answered the Telegram channel "The High Sparrow" questions concerning the brand's popularity on Instagram after the victory at The International 10.
Before the start of The International 10, Team Spirit had 18,000 followers on its Instagram account. After each victory in the lower bracket, its followers grew by 1-2 thousand people per victory. The main growth happened after the championship: their audience broke the mark of 100,000 followers. At the moment, the team has 118,000 followers on their Instagram.
Not only the brand has grown in popularity, but also all Team Spirit's players. Before The International 10, the players' Instagram accounts had from 3-6 thousand followers, and ??Collapse created it during the tournament. Now they each have over 50,000 followers.
Team Spirit won The International 10 with a 3-2 victory over PSG.LGD in the Grand Final. The team earned $18,208,300 for their win.